Category: brand promise

The Power of Brand Naming and Name Generation

Brand Naming

October 28, 2014

When you think of Tesla, several images pop into your head, some of which may be associated with the scientist, while others with the electric car vehicle manufacturer, Tesla Motors. Similarly, when you think of Facebook, there is no confusion about what comes to mind (the online social media platform), but there is also a… [read more]

Unlocking Brand Transparency

August 26, 2014

In today’s interconnected world, with savvy consumers and conscious shoppers, business cannot rely on catchy advertisements, mascots, and jingles alone to sell their product. Instead, they must look inward towards the essence of their brand and its promise to consumers. When interviewed by The Globe and Mail for the 2020 Series, Brand Matters’ president and founder,… [read more]

How to Build Brand Through Storytelling

March 27, 2014

We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]

Brand Management 101

February 26, 2014

Brands are critical to business success. They define your identity, they are how customers view and think of you. They convey your customer/consumer promise. As such it is essential to manage your brand proactively. Yet where do you start? What do you consider? How do you act? Never fear, this is Brand Management 101. What is… [read more]

Brand Strategy and Content Strategy: How to Make it Successful

brand strategy

January 7, 2014

In a high-tech, fast-paced competitive marketplace where sought-after products, services and experiences can be duplicated in the blink of an eye, brand is key to building organizational distinctiveness that can be leveraged to competitive advantage. But what exactly is brand strategy and how does it make a difference? The following are a few tips about… [read more]

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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