Category: Globe and Mail

Unlocking Brand Transparency

August 26, 2014

In today’s interconnected world, with savvy consumers and conscious shoppers, business cannot rely on catchy advertisements, mascots, and jingles alone to sell their product. Instead, they must look inward towards the essence of their brand and its promise to consumers. When interviewed by The Globe and Mail for the 2020 Series, Brand Matters’ president and founder,… [read more]

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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