Topic: red bull

Brand Strategy and Content Strategy: How to Make it Successful

brand strategy

January 7, 2014

In a high-tech, fast-paced competitive marketplace where sought-after products, services and experiences can be duplicated in the blink of an eye, brand is key to building organizational distinctiveness that can be leveraged to competitive advantage. But what exactly is brand strategy and how does it make a difference? The following are a few tips about… [read more]

Posted in: Brand, brand promise, Brand Strategy, competitive analysis, content strategy, corporate reputation, Marketing Strategy

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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