Category: Brand Matters

Brand Management 101

February 26, 2014

Brands are critical to business success. They define your identity, they are how customers view and think of you. They convey your customer/consumer promise. As such it is essential to manage your brand proactively. Yet where do you start? What do you consider? How do you act? Never fear, this is Brand Management 101. What is… [read more]

Why Millennials Matter Even More to Marketers

November 12, 2013

Each new generation’s cultural mindset is a game-changer for marketers. But Millennials (Gen Y) are the ones to watch. Experts agree that their influence could be as significant as that of the Baby Boom generation. There are plenty of assumptions the experts don’t agree on. Many have described Millennials as lazy kids with an overblown… [read more]

Why Branding Matters Even More in Successful B2B Marketing

October 15, 2013

In an increasingly commoditized business-to-business (B2B) marketplace, how can you differentiate your company’s offering to become more relevant to your customers and preferred by your prospects? The answer is branding. A well differentiated brand articulates your value proposition and aligns executional behaviours to business strategy so that you can better deliver on promises and build… [read more]

How Do You Know When it’s Time to Review Your Brand?

Brand Strategy

September 9, 2013

Brand strategy is key to ensuring that your brand is aligned with company objectives but in an increasingly fast-changing marketplace, you can’t just set it and forget it. Even the renowned McKinsey & Company have developed a branding practice to keep pace with the advances of digital marketing, less controlled messaging and the need to to… [read more]

7 Secrets to Nurturing an Effective Internal Brand as Culture

Internal Brand Alignment

August 13, 2013

Here are 7 critical things they’re doing right. 1. Give employees something to believe in. Employees are the all-important bridge between strategy and execution. For the brand to be relevant to the customer, it needs to be relevant to employees. The ultimate achievement is to have employees that consistently deliver on the brand promise in… [read more]

Welcome to the Brand Matters Blog

June 27, 2013

As Canadian marketing leaders and branding expert at Brand Matters, the subject of how to brand build and foster a collaborative work culture in our rapid paced digital economy are constant themes. Whether the discussion is about how to develop the best digital marketing strategy or how to form a team of related experts to… [read more]

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ABOUT THIS BLOG

In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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