Category: Business-to-business marketing

5 Tips to Build Your Digital Brand

April 30, 2014

Staying relevant and engaged in the digital world is a must for today’s marketers. Yet how to be effective when the digital landscape itself is so rapidly changing? Furthermore, the tools and tactics to effectively manage B2B versus B2C digital marketing and social media programs vary greatly. Don’t worry – here are five digital marketing… [read more]

Posted in: B2B branding, Brand Matters, Brand Strategy, Branding, Business-to-business marketing, digital branding, digital marketing, Marketing Strategy

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Why Branding Matters Even More in Successful B2B Marketing

October 15, 2013

In an increasingly commoditized business-to-business (B2B) marketplace, how can you differentiate your company’s offering to become more relevant to your customers and preferred by your prospects? The answer is branding. A well differentiated brand articulates your value proposition and aligns executional behaviours to business strategy so that you can better deliver on promises and build… [read more]

Posted in: B2B branding, Brand Matters, Brand Strategy, Branding, Business-to-business marketing

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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