Internal Brand Alignment

Employees must understand and buy-in to the brand promise in order to deliver a preferential customer experience.

Brand Matters is a leader in internal branding and a published thought leader and conference speaker on the subject. We are often called on by leading industry associations to present our techniques in this rapid growth area of brand management.

Brand Matters internal branding services include:

• Senior management facilitation
• Measurement tools, including cutting-edge employee research engagement methods (enabling the identification of employment experience drivers)
• Translating the brand to employee behaviours
• Innovative employee communications tools
• Employee workshops and the development of cross-functional teams
• The development of Brand Ambassadors