Brand Identity

As a visual expression of the Brand Promise, the brand identity serves as the focal point of your brand in the minds of target audiences.

Our three-phased approach to brand identity development ensures that the visual brand delivers on the brand strategy. Whether you require a full identity system through to staff training, or only a new tagline or a logo refresh, we can scale our approach to meet your specific needs.

1. Brand Architecture, Naming and Tagline Development

   • A brand architecture identifies the relationships between the corporate brand, other operational brands and product/service brands (sub-brands)
   • A competitive ‘brandscape’ summary helps to ensure competitive differentiation

2. Visual Identity Development and Validation

   • We deliver an unique, relevant and motivating visual identity system for the brand
   • Research validation of design concepts may follow to ensure in-market success

3. Style Guide and Templates

   • To protect the integrity of the brand and help ensure stakeholders ‘experience’ the brand consistently
   • Staff training to ensure the consistent application of the new brand visual identity

4. Digital Branding

   • Digital branding is a strategic branding practice that we offer to ensure that our clients’ brands translate consistently to the web and key digital channels.
   • We have considerable experience in helping our clients build digital brand engagement