Category: Brand
Brand as a Reflection of Society and a Colourful Benchmark of History
June 17, 2015
Earlier this month, I had the opportunity to visit the Museum of Brands in London, England while at an international symposium on brand management and measurement. The Museum of Brands boasts a collection of over 12,000 brands as represented by packaging, posters, toys and games. Given the roots of modern day advertising in London, the… [read more]
How to Build Brand Through Storytelling
March 27, 2014
We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]
Brand Management 101
February 26, 2014
Brands are critical to business success. They define your identity, they are how customers view and think of you. They convey your customer/consumer promise. As such it is essential to manage your brand proactively. Yet where do you start? What do you consider? How do you act? Never fear, this is Brand Management 101. What is… [read more]
Brand Strategy and Content Strategy: How to Make it Successful
January 7, 2014
In a high-tech, fast-paced competitive marketplace where sought-after products, services and experiences can be duplicated in the blink of an eye, brand is key to building organizational distinctiveness that can be leveraged to competitive advantage. But what exactly is brand strategy and how does it make a difference? The following are a few tips about… [read more]
Welcome to the Brand Matters Blog
June 27, 2013
As Canadian marketing leaders and branding expert at Brand Matters, the subject of how to brand build and foster a collaborative work culture in our rapid paced digital economy are constant themes. Whether the discussion is about how to develop the best digital marketing strategy or how to form a team of related experts to… [read more]