The purpose of Employer Branding (often referred to as the ‘HR brand’) is to establish your organization as a preferred employer, putting you in a better position to secure top talent.
There are three key elements to Employer Branding:
Brand Matters collaborates with organizations to dig deeper into employee attitudes and employment satisfaction drivers. With the benefit of these insights, we work together with clients to develop valued employee programs leading to successful people strategies. An emerging topic in this area is the need to understand the motivations of Millennial employees given their importance to emerging workforce demographics.
In addition, the development of an internal brand identity can be a useful tool in building engagement. It literally provides a symbol to facilitate an improved employee experience.