Strategic, well-timed employee communication through a range of channels will build employee engagement.
Human Resources professionals are increasingly taking a ‘sales and marketing’ approach to strategy. Employee communication plays an important role not only in marketing employer brand initiatives, but in engaging employees in an effort to foster a sense of ownership. This results in long-term buy-in to brand and business strategies.
Your internal communications strategy should include both:
- Communication to keep employees informed and connected
- On-going tracking of employee attitudes and preferences
Brand Matters uses a combination of traditional branding methods combined with innovative employee communications tactics to ensure that key messaging is delivered most effectively within your organization. In line with successful branding methods, it’s about keeping it relevant, motivating, credible and single-minded.