Topic: digital branding questions

7 Frequently Asked Digital Branding Questions

September 17, 2014

The answer is not so simple – as with many other things, it requires trial and error. First, it’s important to recognize what it is that you’re interested in and want to measure. Second, you need to keep in mind what your end goal is. Some examples include unique visits, click through, time spent on… [read more]

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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