At Brand Matters, we have our fingers on the pulse of the marketplace, we demonstrate this with proprietary thought pieces including rigorous white papers, conference and panel participation as well as our popular quarterly e-newsletter.

Brand News

Our e-newsletter focuses on brand innovation and industry trends. Through BrandNews we keep our readers apprised of relevant and innovative best branding practices.

Newsletters:

Sign-up in our Contact Us section and we will add you to our BrandNews list.

• BRANDNews Spring 2008
• BRANDNews Winter 2008
• BRANDNews Fall 2007
• BRANDNews Spring 2007
• BRANDNews Winter 2007
• BRANDNews Fall 2006
• BRANDNews Summer 2006
• BRANDNews Spring 2006
• BRANDNews Fall 2005

Publications:

We think about brand every day, which results in the kind of knowledge and insight that empowers our clients to build and sustain their brands.

• Walking the talk
• 2007 Big Awards, Strategy Magazine
• CMA White Paper - June 2007
• Internal Branding - How HR Makes it Work
• Toronto Unlimited - Business Snapshot
• Branding best practices
• Connecting With Consumers
• Top 3 New Year predictions

Panels & Conferences:

• Federated Press 8th Power of Branding Conference
• CMA Branding Conference 2008
• Federated Press Healthcare Marketing Course
• B2B Marketing
• The Future of Branding
• Internal Branding - The next trend
• Internal Branding - Lessons from the Leading Brands
• Internal Branding Do's & Don'ts
• How to Develop a Meaningful Customer Promise
• CSAE Annual Convention - Internal Branding Workshop
• Federated Press - Power of Branding Conference
• Investment Fund Institute of Canada (IFIC) Annual Leadership Conference
• CMA Annual Branding Conference
• CMA B2B Conference
• How Will Brands Survive in a New Media Environment
• Employee Engagement
• Marketing and Human Resources - the Critical Link
• Internal Branding Lessons From Financial Service Leaders

Boards & Councils:

Our approach to brand value management is a continuous process that offers connection to the pulse of the marketing industry.

• CMA Marketing Blog
• Canadian Marketing Association Council
• American Marketing Association Board