Kim Koster

Senior Brand Strategist, Brand Champion

Kim has over 20 years experience as a business leader and brand strategist.  She’s worked with some of the world’s best-loved brands. Throughout her long career in advertising the strategic and creative work she’s led has won every major Canadian and international industry award for effectiveness, innovation and creativity.  She is known for asking the right questions, including the tough ones, and for practical solutions that work. Her awards include Cannes Lions, Effies, a Gold Cassie for Sustained Campaign Success, and client internal awards for insightful targeting, effective use of data, creative excellence, and highest ROI growth.

As Deputy Global Category Head at Leo Burnett Kim invented a multi-year internal program to turn around the creative reputation of the agency’s biggest client.  In this role Kim worked across geographies, and also diverse cultures. She had to find brand strategies/communication, and ways to work, that reflected core values but were executed with different audiences in mind.