Topic: leadership

What Leaders can Learn from Howler Monkeys

April 3, 2015

I was traveling in Costa Rica a few years ago where I had the pleasure and amazement of hearing the howler monkeys daily at dusk and dawn. I was curious to learn more about their very distinctive call. As it turned out this was the leader of the howler tribe’s way of staking out their… [read more]

7 Secrets to Nurturing an Effective Internal Brand as Culture

Internal Brand Alignment

August 13, 2013

Here are 7 critical things they’re doing right. 1. Give employees something to believe in. Employees are the all-important bridge between strategy and execution. For the brand to be relevant to the customer, it needs to be relevant to employees. The ultimate achievement is to have employees that consistently deliver on the brand promise in… [read more]

ABOUT THIS BLOG

In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

CATEGORIES