Topic: digital metrics

Digital Marketing Trends and the Importance of Brand

Digital Marketing

July 27, 2017

There are several digital marketing trends underway; some are new and some not so new; the headline is that marketers need to become more effective at content development and stay focused on their brand. Digital metrics can be misleading, look more closely at what digital measures indicate and whether they relate to business performance –… [read more]

Posted in: B2B branding, brand metrics, digital marketing

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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