Topic: digital branding
Content Strategy: 5 Tips to Direct Your Brand
January 31, 2018
So you’re ready to re-vamp your content strategy to build your brand but where do you start? What are the current best practices in brand building through content strategy? In this article, we review leading edge content strategy tips and tactics to build your brand more effectively across social media platforms. We assume that you… [read more]
7 Frequently Asked Digital Branding Questions
September 17, 2014
The answer is not so simple – as with many other things, it requires trial and error. First, it’s important to recognize what it is that you’re interested in and want to measure. Second, you need to keep in mind what your end goal is. Some examples include unique visits, click through, time spent on… [read more]
Unlocking Brand Transparency
August 26, 2014
In today’s interconnected world, with savvy consumers and conscious shoppers, business cannot rely on catchy advertisements, mascots, and jingles alone to sell their product. Instead, they must look inward towards the essence of their brand and its promise to consumers. When interviewed by The Globe and Mail for the 2020 Series, Brand Matters’ president and founder,… [read more]
5 Tips to Build Your Digital Brand
April 30, 2014
Staying relevant and engaged in the digital world is a must for today’s marketers. Yet how to be effective when the digital landscape itself is so rapidly changing? Furthermore, the tools and tactics to effectively manage B2B versus B2C digital marketing and social media programs vary greatly. Don’t worry – here are five digital marketing… [read more]