Topic: content strategy

Content Strategy: 5 Tips to Direct Your Brand

Content Strategy

January 31, 2018

So you’re ready to re-vamp your content strategy to build your brand but where do you start? What are the current best practices in brand building through content strategy? In this article, we review leading edge content strategy tips and tactics to build your brand more effectively across social media platforms. We assume that you… [read more]

Leverage Market Research to Build Content Strategy

May 30, 2014

In todays online and socially connected business world, leading organizations know that developing a successful brand involves access to timely market research. Market research can help you understand the needs of your customers, define their attitude toward your brand, and ultimately help you successfully execute your content strategy. There are four key criteria for successful… [read more]

Brand Strategy and Content Strategy: How to Make it Successful

brand strategy

January 7, 2014

In a high-tech, fast-paced competitive marketplace where sought-after products, services and experiences can be duplicated in the blink of an eye, brand is key to building organizational distinctiveness that can be leveraged to competitive advantage. But what exactly is brand strategy and how does it make a difference? The following are a few tips about… [read more]

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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