Topic: branding experts
How “Big Data” is Changing Marketing. And Why Canada is Being Left Behind.
July 11, 2013
The following interview was conducted with Brand Matters’ president and founder, Patricia McQuillan. In 2017, we returned to the content of this interview confirming the same theme with the latest information available through the CMA and Conference Board of Canada. Q. Canadian consumers are primed to engage in the digital economy. But are Canadian brand managers… [read more]
Welcome to the Brand Matters Blog
June 27, 2013
As Canadian marketing leaders and branding expert at Brand Matters, the subject of how to brand build and foster a collaborative work culture in our rapid paced digital economy are constant themes. Whether the discussion is about how to develop the best digital marketing strategy or how to form a team of related experts to… [read more]