Topic: Brand promise
The Power of Brand Naming and Name Generation
October 28, 2014
When you think of Tesla, several images pop into your head, some of which may be associated with the scientist, while others with the electric car vehicle manufacturer, Tesla Motors. Similarly, when you think of Facebook, there is no confusion about what comes to mind (the online social media platform), but there is also a… [read more]
Unlocking Brand Transparency
August 26, 2014
In today’s interconnected world, with savvy consumers and conscious shoppers, business cannot rely on catchy advertisements, mascots, and jingles alone to sell their product. Instead, they must look inward towards the essence of their brand and its promise to consumers. When interviewed by The Globe and Mail for the 2020 Series, Brand Matters’ president and founder,… [read more]
How to Build Brand Through Storytelling
March 27, 2014
We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]
Why Branding Matters Even More in Successful B2B Marketing
October 15, 2013
In an increasingly commoditized business-to-business (B2B) marketplace, how can you differentiate your company’s offering to become more relevant to your customers and preferred by your prospects? The answer is branding. A well differentiated brand articulates your value proposition and aligns executional behaviours to business strategy so that you can better deliver on promises and build… [read more]