Topic: brand metrics
Digital Marketing Trends and the Importance of Brand
July 27, 2017
There are several digital marketing trends underway; some are new and some not so new; the headline is that marketers need to become more effective at content development and stay focused on their brand. Digital metrics can be misleading, look more closely at what digital measures indicate and whether they relate to business performance –… [read more]
Brand Metrics Key to Digital Marketing Success
July 28, 2014
As organizations devote more of their budgets to digital and social marketing, marketers find themselves wrestling with the need to demonstrate to senior management and their board that these efforts are resulting in tangible payback. Stakeholders want quantifiable results from their brand building investments and brand metrics are considered key. As digital and social marketing… [read more]