Topic: brand culture

How to Build Brand Through Storytelling

March 27, 2014

We are constantly bombarded by information in our daily lives. Information abounds, facts and statements shape our opinions. In this environment it is essential to form an emotional connection between your brand and your customers. As branding experts, we can benefit our customers with effective storytelling. Stories resonate with us on an emotional level. They… [read more]

Posted in: Brand, brand promise, Brand Strategy, corporate reputation, employee engagement, Internal Branding, storytelling

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7 Secrets to Nurturing an Effective Internal Brand as Culture

Internal Brand Alignment

August 13, 2013

Here are 7 critical things they’re doing right. 1. Give employees something to believe in. Employees are the all-important bridge between strategy and execution. For the brand to be relevant to the customer, it needs to be relevant to employees. The ultimate achievement is to have employees that consistently deliver on the brand promise in… [read more]

Posted in: Brand Matters, employee communication, employee engagement, Internal Branding

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In the digital economy, every customer interaction can represent a branding and business growth opportunity. Learn more through Brand Matters’ Brand Blog based on our branding experts’ interface with Canadian marketing leaders.

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