Case Studies

Canadian Fuels Association

The downstream oil industry needed to clarify its positioning in the Canadian economy and create a greater urgency around their mandate with key stakeholders.

Siemens Canada

Extensive quantitative market research would be needed to strengthen the Siemens brand in Canada.

Air Miles Reward Program LoyaltyOne

Following Air Miles’ launch of an international growth strategy, it would be necessary to develop an internal brand that aligned with the new organization culture.

Children’s Aid Society of Toronto

CAST faced the challenge of successfully positioning their brand in the complex social services landscape.

Building Trades of Alberta

The overarching project objective was to reposition BTA in the marketplace to better meet the needs of its diverse key target audiences.

Ontario Real Estate Association

Brand Matters was selected to lead the Ontario Real Estate Association through an extensive integrated branding program.

Canadian Diabetes Association

This leading charity was challenged with the imperative of refreshing and unifying the Canadian Diabetes Association brand.

Canada Life

Canada Life required distribution partner (insurance broker) input to their new brand and greater internal team alignment to successfully re-brand across the organization.

Empire Life

As a niche insurance player, Empire Life was prepared to become more proactive in its marketing and branding efforts.

Government of Canada

Communication Canada needed to increase awareness of federal government programs in southern Ontario.


Webcom had just invested extensively in new capital equipment which enabled a full business transformation. They now required a new market positioning and visual identity from which to more clearly communicate their new capabilities and fully leverage their marketing and sales effectiveness.