Category: Market Research
5 Steps to Making Data Insights More Actionable
March 31, 2016
I had the opportunity to attend the CMAInsights Conference last year. The conference theme was built around “how true insights express the best of data and marketing”. The following is a summary of key conference takeaways for marketers on how to leverage data and analytics in the development of successful marketing campaigns. An insightful case… [read more]
Leverage Market Research to Build Content Strategy
May 30, 2014
In todays online and socially connected business world, leading organizations know that developing a successful brand involves access to timely market research. Market research can help you understand the needs of your customers, define their attitude toward your brand, and ultimately help you successfully execute your content strategy. There are four key criteria for successful… [read more]
Why Millennials Matter Even More to Marketers
November 12, 2013
Each new generation’s cultural mindset is a game-changer for marketers. But Millennials (Gen Y) are the ones to watch. Experts agree that their influence could be as significant as that of the Baby Boom generation. There are plenty of assumptions the experts don’t agree on. Many have described Millennials as lazy kids with an overblown… [read more]
How “Big Data” is Changing Marketing. And Why Canada is Being Left Behind.
July 11, 2013
The following interview was conducted with Brand Matters’ president and founder, Patricia McQuillan. In 2017, we returned to the content of this interview confirming the same theme with the latest information available through the CMA and Conference Board of Canada. Q. Canadian consumers are primed to engage in the digital economy. But are Canadian brand managers… [read more]