Category: digital marketing
Content Strategy: 5 Tips to Direct Your Brand
January 31, 2018
So you’re ready to re-vamp your content strategy to build your brand but where do you start? What are the current best practices in brand building through content strategy? In this article, we review leading edge content strategy tips and tactics to build your brand more effectively across social media platforms. We assume that you… [read more]
The CMO’s Guide to Brand Metrics
September 21, 2017
With marketers’ continued investment in digital and social media, CMOs need to pay close attention to brand metrics. This is particularly important when traditional marketing tactics are employed to ensure that your integrated (traditional, digital and social) marketing campaigns break through the clutter. With this blog, we share the most effective brand metrics to optimize your… [read more]
Digital Marketing Trends and the Importance of Brand
July 27, 2017
There are several digital marketing trends underway; some are new and some not so new; the headline is that marketers need to become more effective at content development and stay focused on their brand. Digital metrics can be misleading, look more closely at what digital measures indicate and whether they relate to business performance –… [read more]
The Improv of Branding: Authenticity
February 19, 2015
The SNL 40th hosted by NBC last Sunday was a 3.5 hour marathon of skits that provided a feast of comedy, quirky actors and more. Just being in New York City over the weekend made this comedy milestone more real to me. As I walked past Rockefeller Center Saturday evening watching them set-up the red carpet tent…although… [read more]
7 Frequently Asked Digital Branding Questions
September 17, 2014
The answer is not so simple – as with many other things, it requires trial and error. First, it’s important to recognize what it is that you’re interested in and want to measure. Second, you need to keep in mind what your end goal is. Some examples include unique visits, click through, time spent on… [read more]
Brand Metrics Key to Digital Marketing Success
July 28, 2014
As organizations devote more of their budgets to digital and social marketing, marketers find themselves wrestling with the need to demonstrate to senior management and their board that these efforts are resulting in tangible payback. Stakeholders want quantifiable results from their brand building investments and brand metrics are considered key. As digital and social marketing… [read more]
5 Tips to Build Your Digital Brand
April 30, 2014
Staying relevant and engaged in the digital world is a must for today’s marketers. Yet how to be effective when the digital landscape itself is so rapidly changing? Furthermore, the tools and tactics to effectively manage B2B versus B2C digital marketing and social media programs vary greatly. Don’t worry – here are five digital marketing… [read more]
Welcome to the Brand Matters Blog
June 27, 2013
As Canadian marketing leaders and branding expert at Brand Matters, the subject of how to brand build and foster a collaborative work culture in our rapid paced digital economy are constant themes. Whether the discussion is about how to develop the best digital marketing strategy or how to form a team of related experts to… [read more]