Employees must understand and buy-in to the brand strategy in order to deliver a preferential customer experience.
Brand Matters is a leader in employee engagement and a published thought leader and conference speaker on the subject. We are often called on by leading industry associations to present our techniques in this rapid growth area of brand management. Recent studies have shown that successful employee engagement programs contribute to the bottom line.
Brand Matters employee engagement services include:
- Senior management facilitation
- Measurement tools, including cutting-edge employee research engagement methods (enabling the identification of employment experience drivers)
- Translating the brand to employee behaviours
- Innovative employee communication tools
- Employee workshops and the development of cross-functional teams
- The development of Brand Ambassadors