An axiom of performance management is “if you measure it, you can manage it.”
In the new digital economy, brand metrics play a greater role with every click, page view, download, tweet, Facebook post and transaction representing a data point that can be used by marketing managers to grow their businesses both online and offline. Having access to more data faster is changing the requirements of marketing and brand management.
At Brand Matters, we have developed best-in-class brand and marketing metrics to ensure that our clients’ marketing campaigns are optimized and align with business objectives. To this end, Brand Matters participates as a global leader in the development of the next ISO for brand metrics with Brand Evaluation ISO 20671. Moreover, our service offering in this area benefits our clients as we have both theoretical brand metrics specialists and hands-on brand management experts.