Case Studies

The Brand Matters philosophy is about making a promise and keeping it. We help our clients develop a more focused approach to achieving their brand promise through our unbiased focus on the customer, the competitor and the employee.

Brand Matters conducted extensive quantitative market research in the development of the Siemens brand in Canada.

Brand Matters was selected to lead the Ontario Real Estate Association through an extensive integrated marketing program.

IC Group, a risk management firm, approached Brand Matters with a need for a brand migration plan.

As a niche insurance player, Empire Life was prepared to become more proactive in its marketing and branding efforts.

Brand Matters was hired to refresh and unify the Canadian Diabetes Association brand.

Devlin required Brand Matters to develop their brand strategy including B2B customer research and strategic mar-com planning.

Canada Life approached Brand Matters for their B2B marketing consulting expertise in developing a new marketing strategy for its Group Life & Health Division.

Communication Canada approached Brand Matters with a need for strategic brand planning to increase awareness of federal government programs in Ontario.

After merging two divisions, Triax-Covington approached Brand Matters to develop a brand strategy and an integrated marketing program.

Clover Leaf had established itself as one of the leading seafood brands in Canada; however, it owned several sub-brands that were suffering from low consumer awareness.