Etobicoke Services for Seniors

Client Situation

ESS approached Brand Matters for its expertise in increasing awareness of health care organizations through brand identity refreshment. They also required an educational approach to engage key decision-makers within the organization.

Brand Matters Recommendation

Brand Matters led a team of client stakeholders through an education process to establish full participation in building a new identity for the agency. Brand Matters also devised a marketing strategy and supported that with fully redesigned ESS communications materials, which introduced the new agency positioning "caring and responsive programs for seniors." The result is a refreshing new look for the agency that clearly communicates the benefits of its services to the community. This has become a strong platform for the agency to build new sponsorship programs and leverage its greater visibility in the community.

Client Verbatim

"Almost every staff member has mentioned how much they like the new logo; in fact, they have unprompted, stated the positioning behind it. Thank you for your expertise in guiding this process."
Dolores Ellerker, Executive Director

Category of Business and Topics

Health care, not-for-profits, brand identity, re-branding, member communications, team education, internal branding