Empire Life

Client Situation

Empire Life approached Brand Matters in need of a shift to a more external focus. As a niche insurance player, Empire Life, was prepared to become more proactive in its marketing efforts.

Brand Matters Recommendation

Based on a brand exploration exercise, including extensive analysis of internal and external perspective along with customer research of the current brand image, Brand Matters developed a new brand positioning. This led to marketing team education and participation in a strategic integrated marketing plan, with corresponding tracking and measurement. In a resource-effective manner. this new focus on external branding is allowing Empire Life to build their brand with a strategic, measurable process.

Client Verbatim

"Brand Matters did an excellent job of helping us shift from an internal to an external branded focus. It was one of the best experiences we have had working with consultants.  Brand Matters is a committed business partner."
Steve Pong, Vice President, Marketing & Customer Service

Category of Business and Topics

Insurance, brand development, B2B customer research, competitive analysis, marketing planning