Devlin E-Business

Client Situation

Devlin required a brand strategy, B2B customer research andB2B marketing planning accompanied by a customized sales process based on a refined market positioning which included an updated business definition and refined target market.

Brand Matters Recommendation

Brand Matters’ exclusive Brand Differentiation Model ® was used to form initial hypotheses to guide market positioning development. Key employee perspectives were extracted in moderated roundtable discussions while important customer input was collected through B2B customer research. Competitive mapping assisted in refining the marketing positioning. This process ultimately led to the development of a communication plan focused on Devlin’s core advantages and in turn enhanced their selling process. As a direct result of Brand Matters’ recommendation, Devlin E-Business increased their marketing and sales results by 35% following their first year of implementation.

Client Verbatim

"We benefited considerably from the strategic marketing planning and management which Brand Matters provided. Brand Matters took the time to understand our business and work closely with our team -our marketing and sales results have improved 35%."
Catharine Devlin, President & CEO

Category of Business and Topics

B2B, technology, brand assessment, B2B customer research, marketing planning, sales process development