Canada Life

Client Situation

After establishing a new corporate identity, Canada Life approached Brand Matters for their expertise in developing a repositioning strategy for its Group Life & Health division.

Brand Matters Recommendation

Brand Matters Concept Development™ was employed, including customized market research, to yield a differentiated brand positioning, "Helping you achieve more" a new marketing communications program for Canada Life's multi-tiered distribution network. Implementation of the communications plan involved photography, print advertising, brochures, sales presenters and a newsletter. In addition, Brand Matters consolidated the client's forty marketing brochures into one easy-to-use folder with indexed fact sheets, delivering both savings and simplified communications.

Client Verbatim

"Brand Matters provided both strategic and creative services to a number of Canada Life marketing initiatives, often on very short notice. We were delighted with the results every time, and are pleased to recommend Brand Matters' services."
Joan Johannson, Vice-President

Category of Business and Topics

Insurance, B2B channel research, brand strategy, team alignment, internal branding, brand audit, B2B communications